iGaming Express has published a procurement framework for customer data platforms in the online gambling sector. The guide outlines evaluation criteria centered on identity management, consent handling and data activation.
Platform Evaluation Criteria
The framework recommends that operators prioritize operating decisions over feature comparisons during platform selection. Vendor assessments typically begin with demonstrations of segmentation tools and real-time processing capabilities. Procurement teams are advised to verify how systems manage user profiles and regulatory compliance before reviewing interface options.The publication notes that platform evaluations frequently start with vendor demonstrations of segmentation and real-time functions. The framework provides a structured approach for comparing these capabilities across different solutions.