Nika, social media officer at Aggent, recently discussed recruitment and public relations strategies on SID Talks. She outlined the financial differences between traditional and iGaming marketing, alongside difficulties in staffing the network's media division.
Drawing on over a decade of marketing experience, Nika compared promotional approaches across industries. The iGaming sector allocates dedicated funds for press coverage and information campaigns. Traditional markets typically operate without fixed public relations budgets, requiring specialists to secure complimentary placements through direct negotiations.
Recruitment Challenges for the Media Division
Staffing Aggent's media department proved to be the most complex hiring process in Nika's career. Multiple candidates initially expected the position to involve escort services. Upon clarification that the role focused exclusively on media and promotional activities, several applicants expressed disappointment and withdrew their applications.