Imagine Live has grown from a seven-table internal project to a provider operating over 150 tables across studios in Armenia, Romania, and Spain. The company’s leadership, including Pierre Lindh, Group CEO Martin Martirosyan, and Chief Commercial Officer Nadiya Attard, outlined its current focus on process automation, deep market localization, and infrastructure development.
Company Growth and Market Positioning
The provider originally launched as a Digitain initiative before scaling its physical and digital footprint. Management identifies product quality, rapid project delivery, and technological development as core operational pillars. Nadiya Attard joined the company after two decades in the sector and noted that the platform’s technical execution currently exceeds its public recognition.Artificial Intelligence and Backend Optimization
Artificial intelligence deployment centers on internal workflow modernization rather than virtual dealer replacement. Martin Martirosyan stated that automated hosts will function as a distinct RNG category instead of substituting traditional live tables, emphasizing that player engagement relies on genuine human interaction. The current market shows limited readiness for widespread AI host adoption, although younger cryptocurrency-focused segments demonstrate stronger interest in experimental formats. Internal systems now apply machine learning to monitor dealer conduct, analyze gameplay metrics, automate scheduling, and streamline business operations. The evaluation framework tracks staff performance continuously, identifies deviations, and reduces manual oversight bias. Management plans to prioritize infrastructure upgrades before introducing visible AI features, while maintaining full transparency regarding automated elements. Industry regulators are expected to address AI integration standards as a future compliance focus.Localization and Development Velocity
Market adaptation has shifted from basic interface translation to comprehensive cultural and linguistic customization. Operators increasingly request region-specific table designs that incorporate local dialects, cultural references, and accent variations. Development velocity remains a primary competitive factor, with clients expecting customized releases shortly after initial requests.Source: NEXT.io Podcast #267.